Verbal Communication

1. Definition

Verbal communication is the exchange of information, thoughts, and feelings through words. It is the most common form of communication and encompasses both spoken (oral) and written forms. It relies on a shared language and structured grammar to convey meaning effectively.1

2. Types of Verbal Communication

• Oral Communication: The spoken word.² It is fast, allows for immediate feedback, and is supported by non-verbal cues (tone, volume).
• Examples: Face-to-face conversations, speeches, telephone calls, video conferences, meetings.³
• Written Communication: The printed or handwritten word.⁴ It provides a permanent record, is verifiable, and allows for careful crafting of the message.⁵
• Examples: Emails, reports, letters, memos, books, text messages.⁶

3. Key Characteristics

• Clarity: The message must be clear and easily understood by the receiver.⁷
• Brevity: Using concise language avoids confusion and keeps the listener engaged.⁸
• Precision: Choosing the exact words to convey the intended meaning reduces ambiguity.⁹
• Tone: The emotional quality of the words (e.g., formal, informal, assertive, polite) shapes how the message is received.

4. Advantages & Disadvantages

Advantages	Disadvantages
Quick Feedback: Especially in oral communication, clarification can be instant.	Cultural Barriers: Differences in language or dialect can cause misunderstandings.
Emotional Connection: Voice modulation can convey empathy and urgency.	No Record (Oral): Spoken words can be forgotten or denied if not recorded.
Legally Valid (Written): Written documents serve as proof and reference.	Delayed Feedback (Written): Responses in written modes can take time.

5. The 7 Cs of Effective Verbal Communication

To ensure verbal communication is effective, it should adhere to the 7 Cs:

1. Clear (Easy to understand)
2. Concise (To the point)
3. Concrete (Specific, not vague)
4. Correct (Grammatically accurate)
5. Coherent (Logical flow)
6. Complete (All necessary information included)
7. Courteous (Polite and respectful)

Conclusion

Verbal communication is the backbone of human interaction. Whether pitching a business idea or writing a casual text, the ability to choose the right words and deliver them effectively is essential for success in both personal and professional spheres.